{"id":1527,"date":"2023-10-03T10:45:59","date_gmt":"2023-10-03T13:45:59","guid":{"rendered":"https:\/\/jornalbeiramar.com.br\/?p=1527"},"modified":"2023-10-03T10:53:52","modified_gmt":"2023-10-03T13:53:52","slug":"acontecendoaqui-celebra-20-anos-com-discussao-sobre-o-futuro-da-propaganda","status":"publish","type":"post","link":"https:\/\/jornalbeiramar.com.br\/index.php\/2023\/10\/03\/acontecendoaqui-celebra-20-anos-com-discussao-sobre-o-futuro-da-propaganda\/","title":{"rendered":"AcontecendoAqui celebra 20 anos com discuss\u00e3o sobre o futuro da propaganda"},"content":{"rendered":"\t\t
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AcontecendoAqui celebra 20 anos com discuss\u00e3o sobre o futuro da propaganda <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Evento vai discutir os desafios e o futuro da comunica\u00e7\u00e3o diante das transforma\u00e7\u00f5es tecnol\u00f3gicas.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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*Por<\/strong>\u00a0M\u00e1rcia Oliveira \u2013 Jornalista \u2013 ALL PRESS\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Principal portal de propaganda e marketing de Santa Catarina, o Acontecendo Aqui completa 20 anos no pr\u00f3ximo dia 3 de outubro. A celebra\u00e7\u00e3o da data ser\u00e1 com um evento que vai discutir os desafios e o futuro da comunica\u00e7\u00e3o diante das transforma\u00e7\u00f5es tecnol\u00f3gicas, principalmente com a populariza\u00e7\u00e3o das ferramentas de intelig\u00eancia artificial. O convidado para o debate ser\u00e1 o empres\u00e1rio Jaime De Paula.\u00a0<\/p>

\u00a0<\/p>

“O Acontecendo Aqui surgiu com o prop\u00f3sito de dar visibilidade para os diferentes protagonistas do mercado de comunica\u00e7\u00e3o de Santa Catarina e fortalecer ainda mais o setor”, diz o fundador Ja\u00edlson de S\u00e1. “Acredito que demos contribui\u00e7\u00f5es importantes para o mercado nessas primeiras duas d\u00e9cadas”.\u00a0<\/p>

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Como exemplo, ele cita a cobertura de grandes eventos, como o Festival de Cannes que tem cobertura presencial todo ano desde 2013, quando o portal trouxe para o mercado local entrevistas com profissionais reconhecidos em diferentes partes do mundo e apresentou material premiado. “Nessas oportunidades, somos uma janela para quem est\u00e1 em Santa Catarina acompanhar o que acontece no restante do pa\u00eds e fora daqui”. Al\u00e9m disso, acrescenta, o portal recebe artigos, entrevistas e contribui\u00e7\u00f5es de empres\u00e1rios, publicit\u00e1rios, diretores de cria\u00e7\u00e3o, jornalistas, designers e outros profissionais do mercado local. “A\u00ed temos um papel diferente. Somos um espa\u00e7o que mostra a qualidade e o conhecimento daqueles que atuam aqui e formam um ambiente muito criativo e profissional”.\u00a0<\/p>

\u00a0<\/p>

Em vinte anos, o Acontecendo Aqui construiu audi\u00eancia e autoridade. Hoje o portal tem mais de 110 mil usu\u00e1rios \u00fanicos mensais, com leitores espalhados por toda Santa Catarina e tamb\u00e9m por outros estados, como S\u00e3o Paulo, Rio de Janeiro, Bras\u00edlia, entre outros. O portal j\u00e1 conquistou o Pr\u00eamio Colunistas, como porta-voz da propaganda catarinense, Pr\u00eamio do Clube de Cria\u00e7\u00e3o de Santa Catarina, pela qualidade do conte\u00fado do portal, e como Ve\u00edculo Eletr\u00f4nico do Ano em 2015, pelo Pr\u00eamio Colunistas.<\/p>

\u00a0<\/p>

O evento de comemora\u00e7\u00e3o do anivers\u00e1rio, restrito a convidados, ser\u00e1 no hotel Faial Prime Suites, em Florian\u00f3polis.<\/p>

\u00a0<\/p>

Sobre o fundador<\/strong><\/em><\/p>

Jailson Jos\u00e9 de S\u00e1, trabalhou na Ogilvy \u2013 uma das maiores Ag\u00eancias de Propaganda do mundo. Depois de trabalhar na Ziegelmeyer Pimentel Propaganda, ingressou no Banco Real, na Ger\u00eancia de Propaganda. Trabalhou no Real durante 22 anos em v\u00e1rias \u00e1reas da Organiza\u00e7\u00e3o. Foi Diretor Executivo da \u201cHouse-Agency\u201d do Grupo Real, quando coordenou a comunica\u00e7\u00e3o publicit\u00e1ria das principais empresas do Grupo. Foi respons\u00e1vel pela constru\u00e7\u00e3o da imagem do Banco e do seu conglomerado de empresas, durante v\u00e1rios anos. Em 1997 fundou a Markteam, especializada em Marketing Cultural. Em 2003 fundou o portal AcontecendoAqui. Em 2004 fundou o Clube de Propaganda e Marketing de Santa Catarina.<\/strong><\/em><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

AcontecendoAqui celebra 20 anos com discuss\u00e3o sobre o futuro da propaganda Evento vai discutir os<\/p>\n","protected":false},"author":1,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[151,150],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propaganda","tag-marketing","tag-propaganda"],"yoast_head":"\nAcontecendoAqui celebra 20 anos<\/title>\n<meta name=\"description\" content=\"Principal portal de propaganda e marketing de Santa Catarina, o Acontecendo Aqui completa 20 anos no pr\u00f3ximo dia 3 de outubro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalbeiramar.com.br\/index.php\/2023\/10\/03\/acontecendoaqui-celebra-20-anos-com-discussao-sobre-o-futuro-da-propaganda\/\" 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