{"id":1484,"date":"2023-02-03T14:23:00","date_gmt":"2023-02-03T17:23:00","guid":{"rendered":"https:\/\/jornalbeiramar.com.br\/?p=1484"},"modified":"2023-03-06T14:42:29","modified_gmt":"2023-03-06T17:42:29","slug":"registro-de-marcas-em-florianopolis-sao-jose-sc","status":"publish","type":"post","link":"https:\/\/jornalbeiramar.com.br\/index.php\/2023\/02\/03\/registro-de-marcas-em-florianopolis-sao-jose-sc\/","title":{"rendered":"A marca da sua empresa \u00e9 registrada?"},"content":{"rendered":"\t\t
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A marca da sua empresa \u00e9 registrada?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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*Por Christian Muhlbach – Publicit\u00e1rio e Jornalista MTB \/ 3754 SC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0Para ter exclusividade sobre o nome de um servi\u00e7o ou produto, ou ainda um logotipo que o identifique, voc\u00ea precisa registrar uma marca. O registro garante o direito de propriedade industrial e evita o uso indevido da marca pela concorr\u00eancia.
Alguns benef\u00edcios do registro de marcas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u2794 Prote\u00e7\u00e3o contra atos de concorr\u00eancia desleal.
\u2794 Direito de impedir e notificar o uso da marca sem a devida autoriza\u00e7\u00e3o.
\u2794 Zelo pela integridade material e pela reputa\u00e7\u00e3o de seu patrim\u00f4nio.
\u2794 Oportunidade de ser reconhecido pelo consumidor.
\u2794 Prote\u00e7\u00e3o do investimento em divulga\u00e7\u00e3o e propaganda, sem perigo de perder tempo e dinheiro investido na fixa\u00e7\u00e3o da marca.<\/p>

\u00a0 Muitos empres\u00e1rios, confundem registro da marca com o registro da empresa na junta comercial. A raz\u00e3o social \u00e9 o registro da empresa na Junta Comercial, enquanto que a marca registrada \u00e9 o registro da marca no INPI – Instituto Nacional da. Propriedade Industrial.

\u00a0 \u00a0Pequenos empres\u00e1rios, geralmente criam oportunidades com muito suor ao longo dos anos e conseq\u00fcentemente come\u00e7am a ver os frutos renderem. A clientela cresce e se fideliza, o faturamento sobe o suficiente para voc\u00ea at\u00e9 pensar em expans\u00e3o, tirando da gaveta aqueles velhos planos de amplia\u00e7\u00e3o, abertura de uma filial ou, quem sabe, at\u00e9 arriscar come\u00e7ar um sistema de franquias. Da\u00ed voc\u00ea lembra que l\u00e1 no come\u00e7o do neg\u00f3cio algum amigo perguntou se voc\u00ea j\u00e1 tinha registrado sua marca, mas voc\u00ea deixou mais pra frente, quando estivesse sobrando uma verba.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0 Desde o nascimento de uma empresa, o empres\u00e1rio deve ter cuidado de solicitar<\/strong>
\u00a0o registro da sua marca, pois somente com o registro ele poder\u00e1 usufruir em <\/strong>
patrim\u00f4nio dos direitos de propriedade intelectual.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0 \u00a0 \u00a0 \u00a0Ent\u00e3o, o empres\u00e1rio corre atr\u00e1s do tempo perdido e inicia o\u00a0 processo de registro de sua marca e se depara com uma not\u00edcia, no m\u00ednimo, desanimadora: algu\u00e9m iniciou o processo de registro de marca semelhante.\u00a0\u00a0<\/p>

\u00a0 \u00a0 \u00a0 \u00a0Por isso \u00e9 imprescind\u00edvel,\u00a0 buscar apoio de um profissional especializado em registro de marca. Ele vai poder aconselhar qual o melhor caminho a tomar, e quais as probabilidades de sucesso.\u00a0<\/p>

\u00a0 \u00a0 \u00a0 \u00c9 melhor prevenir do que remediar.<\/p>

\u00a0 \u00a0 \u00a0O melhor a fazer \u00e9 separar parte do seu capital para investir no pedido de registro ao iniciar o neg\u00f3cio, para que voc\u00ea seja o primeiro da fila e n\u00e3o tenha esta dor de cabe\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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www.c8digital.com<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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(48) 9999-00360<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A marca da sua empresa \u00e9 registrada? *Por Christian Muhlbach – Publicit\u00e1rio e Jornalista MTB<\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[144],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-registro-de-marcas","tag-registro-de-marca"],"yoast_head":"\nA marca da sua empresa \u00e9 registrada?<\/title>\n<meta name=\"description\" content=\"A raz\u00e3o social \u00e9 o registro da empresa na JC, enquanto que a marca registrada \u00e9 o registro Instituto Nacional da. 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